There are more and more adverts for on-line jewellery appraising popping up in most countries and an every increasing amount of businesses offering this service. These websites are being found by consumers who surf the web searching for a Jewellery Appraiser. Are these places a good option for the consumer? I do not believe that they are. Whilst I can appreciate that the perceived convenience and low cost can be attractive, it is important that the public understand the risks that they are running in using an appraisal service that has not actually examined the item being appraised.