Nov 262011
 

Let me open by saying that I have a stock answer when asked for an opinion on Jewellery Shopping Channels – “I am one of their greatest fans but one of their biggest critics”.

I have publicly praised shopping channels but also lodged official complaints to The Advertising Standards Authority and The Office of Fair Trading.   The jewellery trade’s view of Shopping Channels is at best dismissive and at worst scathing.  Some of their views are wholly justified, while others are not, and have more to do with a reaction to a prolific competitor than anything else.

What follows is an objective view of buying jewellery from shopping channels in general, no particular channel is singled out for praise or criticism so some of the following points may not all apply to all Shopping Channels. Continue reading »